Advertising

Industrial Engineer advertising means business

Advertising in Industrial Engineer magazine gets you to an influential group of buying professionals in the manufacturing and service market segments you are looking for! A recent survey of 2,000 readers of Industrial Engineer magazine reveals readers’ buying habits and the actions they’ve taken as a result of viewing ads in the magazine.

67% of readers have taken action as a result of viewing ads in Industrial Engineer.

Action taken:

  • Visited a company's website

76%

  •  Discussed the ad or product with someone

61%

  •  Contacted an advertiser for more information

40%

  •  Purchased a product or service

22%

  •  Visited an advertiser's booth at a conference/exhibition

20%

BENEFIT: Increase awareness and brand recognition.


40% of readers view the advertising in Industrial Engineer as a very valuable resource.
BENEFIT: Your products are associated with a trusted name in industrial engineering.


Industrial Engineer
readers rank their top sources of product information:

  • Conferences and exhibitions
  • Company websites
  • Ads in Industrial Engineer magazine
  • Webinars

BENEFIT: Buyers are telling you how to reach them most effectively.


89% of Industrial Engineer readers have direct purchasing authority or recommend purchases.
BENEFIT: No wasted circulation; reach those that have buying influence.

30% of Industrial Engineer readers made purchases of products or services in the previous year worth thousands of dollars:

  • 31% made purchase of more than $50,000
  • 18% made purchases of more than $10,000
  • 14% made purchases of more than $5,000
  • 37% made purchases up to $5,000

BENEFIT: Reach your target market -- those with buying authority and money to spend


PURCHASING HISTORY:  

SOFTWARE - 73% of Industrial Engineer readers have software purchasing authority, and here is the software they purchased:

  • Bar coding

29%

  •  Ergonomic evaluation

38%

  • Forecasting

33%

  • Lean manufacturing

49%

  • Logistics

28%

  •  Production and inventory control

43%

  •  RFID

21%

  •  Scheduling and planning

43%

  • Simulation

43%

  • Supply chain

28%

  • Warehouse management

29%

  • Work measurement

50%


MATERIAL HANDLING - 42% of Industrial Engineer readers have material handling purchasing authority, and here is what they purchased:

  • Bins or containers

60%

  •  Conveyors

56%

  • Lift tables

54%

  • Lift trucks

42%

  •  Picking system components

31%

  • Storage racks or shelving

64%

  • Work positioners or manipulators

49%

  • Workstations

59%


EDUCATION and TRAINING
- 65% of Industrial Engineer readers have education and training purchasing authority, and here is what they purchased: 

  • Advanced academic degree

44%

  • Certification or certificate

63%

  • Continuing education classes or workshops

80%

  • Distance learning

47%


CONSULTING SERVICES and PRODUCTS
- 57% of Industrial Engineer readers have consulting service purchasing authority, and here is what they purchased:

  • Ergonomic products, services, and consulting

54%

  • Lean management consulting

49%

  • Simulation consulting

43%

  • Logistics services

32%

  • Warehouse management consulting

25%


Industrial Engineer
readers are the decision makers you want to reach
.

  • President or C-title

9%

  • Director/Assistant Director/VP

12%

  • General Manager/Project Manager

10%

  • Manager

20%

  • IE/Senior IE

41%


87% of readers who were not familiar with an advertiser’s products or service prior to seeing their ad in Industrial Engineer developed awareness of a new product or service.

18% of readers changed their perception of a company after seeing their ad in Industrial Engineer.

It pays to advertise, and an investment in Industrial Engineer will:

  • increase brand awareness
  • improve your company image
  • reach professionals with the money to purchase
  • produce quality sales leads
  • reduce the sales cycle
  • improve your bottom line

 

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