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Integrated Marketing Plan

Become an integral part of the IIE community with an Integrated Marketing Plan

The Institute of Industrial Engineers (IIE) is the global association of quality, productivity and efficiency professionals who look to the association to help them increase their skills, network and find information on products and services that serve the market. Representing billions of dollars in industry buying power, our large community (24,000-plus) of practitioners use the principles of industrial engineering in healthcare, manufacturing, operations, ergonomics, distribution, industry, education and more. IIE's advertising and marketing tools provide an integrated reach to thousands of industrial and systems engineering professionals focused on quality and productivity improvement. Use IIE as your primary B2B channel to highlight your products and services.

The goal of any strategic or integrated marketing effort is to become an integral member of your target market community. It’s a matter of strong affinity so that when decisions are made, your product or service is top of mind. To achieve this, you need to get in the trenches and align yourself with the same goals as the IIE community. Members are dedicated to IIE and do business with companies that are involved and support their community. Use a strategic approach to get the right message to these potential customers at the right place and the right time.

An integrated marketing communications plan matches your available budget to the most effective means for distributing your message. Choose the advertising medium(s) that gets your message to your target audience where they are likely to be ready to receive it. Use a consistent, repetitive approach to build awareness and recall. A good marketing communications plan can take your marketing efforts to the next level.

Print Advertising: Industrial Engineer magazine and Industrial Management magazine have print and digital editions. Both magazines have worldwide distribution and sophisticated industry-focused reporting. We offer display, advertorial and recruitment advertising opportunities.

Online Marketing: Advertising with Web banners, opt-in email marketing with custom e-blasts, e-newsletter banner ads, custom or sponsored webinars. Your customers are online, and you should use the appropriate methods to reach and retain them.

Looking for the greatest exposure for your products and services at the best value? Let us help you create a customized plan that works best for your company and budget!

You’ll be aligning yourself with a best-in-class, worldwide leader in corporate training, seminars, certification and online courses for professional advancement in the areas of:

  • Six Sigma
  • Lean enterprise  
  • Applied ergonomics
  • Industrial and systems engineering
  • Performance management
  • Quality systems
  • Supply chain management
  • Statistics
  • Process integration improvement and management
  • Sustainability 
  • Healthcare 
  • Project management (PMP)
  • Simulation
  • Work measurement

Contact Hope Teague at (770) 349-1127 or hteague@iienet.org for more information.

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