Z94.5 - Distribution & Marketing

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BIBLIOGRAPHY

E. Jerome McCarthy, William D. Perreault, Jr., Basic Marketing.  8th Edition.

Schewe, Smith. Marketing concepts and applications.  2nd Edition.

Marketing Definitions.  Compiled by Ralph S. Alexander and  the Committee on Definitions of the American Marketing Association.

Herbert F. Holtje.  Theory and Problems of Marketing. Distribution and Marketing.

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