Industrial Engineer Engineering and Management Solutions at Work

April 2014    |    Volume: 46    |    Number: 4

The member magazine of the Institute of Industrial Engineers

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Work Perfect

The day we strive for Anita Ranhotra 

Anita Ranhotra

Product integrity strategist – process improvement
Hallmark Cards Inc.
Kansas City, Mo.

I am a product integrity strategist, process improvement with Hallmark Cards Inc. The vision of product integrity at Hallmark is “to protect Hallmark’s brand equity and ‘social license to operate’ by ensuring our products meet customer and consumer expectations of quality, are safe, compliant with all laws and regulations, and made in a manner consistent with our standards of ethical sourcing and environmental sustainability.” In my role, I am responsible for the proactive review of our processes, systems and metrics. This involves data analysis, root cause problem solving for system and process issues, project management and training. I manage a team focused on process improvement and systems.

Based in Kansas City, Mo., Hallmark has more than 13,000 employees worldwide and relies on both internally manufactured and sourced products to ship to more than 40,000 retail outlets, including 3,000 Gold Crown stores.

Successful problem solving is the most satisfying aspect of my work. The best part of my job is when my team adds value to a process or resolves an issue.

A perfect day at work for me would involve team problem solving – from the beginning to the end of an entire process. It’s not enough to correct one problem if it causes another problem upstream or downstream. It is important for the team to look at the end-to-end process and work together to develop and implement improvements.

We just recently introduced our new product integrity organization, bringing together our creative and supply chain quality organizations. I’m excited about being part of the leadership team that is building this new organization and discovering ways to improve organizational effectiveness.

– Interview by David Brandt

David Brandt is the Web managing editor for IIE.