Language must match the story numbers tell
September’s cover story, “Numbers Are Not Enough,” affected me in that I deal with numbers daily. I valuate all businesses that we list for sale in our Kansas City brokerage. Typically, 20 to 25 spreadsheets are required. I also valuate for a fee, such as a recent case where an attorney hired me to value a business owned by a husband and wife who were divorcing.
Truly, numbers are not enough. Numbers scream to tell a story that may be different from the message conveyed by nouns, verbs, adjectives and adverbs. All valuations must contain language that the numbers portray.
My first night in the University of Southern California graduate school of engineering always will be remembered. The course was about man and machine makeup. The professor wrote on the chalkboard: Data are and datum is.
So after reading the leading article, I decided that the schools must not emphasize grammar.
Next, I read the column about due diligence by Paul Engle. I found it equally interesting as we must perform due diligence as well.
Moorhead Business Brokerage LLC
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