Advertising

Industrial Engineer advertising means business

Advertising in Industrial Engineer magazine gets you to an influential group of buying professionals in the manufacturing and service market segments you are looking for! A recent survey of 2,000 readers of Industrial Engineer magazine reveals readers’ buying habits and the actions they’ve taken as a result of viewing ads in the magazine.

67% of readers have taken action as a result of viewing ads in Industrial Engineer.

Action taken:

Visited a company's website	76%
Discussed the ad or product with someone	61%
Contacted an advertiser for more information	40%
Purchased a product or service	22%
Visited an advertiser's booth at a conference/exhibition	20%

BENEFIT: Increase awareness and brand recognition.

40% of readers view the advertising in Industrial Engineer as a very valuable resource.
BENEFIT: Your products are associated with a trusted name in industrial engineering.

Industrial Engineer readers rank their top sources of product information:

Conferences and exhibitions
Company websites
Ads in Industrial Engineer magazine
Webinars

BENEFIT: Buyers are telling you how to reach them most effectively.

89% of Industrial Engineer readers have direct purchasing authority or recommend purchases.
BENEFIT: No wasted circulation; reach those that have buying influence.

30% of Industrial Engineer readers made purchases of products or services in the previous year worth thousands of dollars:

31% made purchase of more than $50,000
18% made purchases of more than $10,000
14% made purchases of more than $5,000
37% made purchases up to $5,000

BENEFIT: Reach your target market -- those with buying authority and money to spend

PURCHASING HISTORY:

SOFTWARE - 73% of Industrial Engineer readers have software purchasing authority, and here is the software they purchased:

Bar coding	29%
Ergonomic evaluation	38%
Forecasting	33%
Lean manufacturing	49%
Logistics	28%
Production and inventory control	43%
RFID	21%
Scheduling and planning	43%
Simulation	43%
Supply chain	28%
Warehouse management	29%
Work measurement	50%

MATERIAL HANDLING - 42% of Industrial Engineer readers have material handling purchasing authority, and here is what they purchased:

Bins or containers	60%
Conveyors	56%
Lift tables	54%
Lift trucks	42%
Picking system components	31%
Storage racks or shelving	64%
Work positioners or manipulators	49%
Workstations	59%

EDUCATION and TRAINING - 65% of Industrial Engineer readers have education and training purchasing authority, and here is what they purchased:

Advanced academic degree	44%
Certification or certificate	63%
Continuing education classes or workshops	80%
Distance learning	47%

CONSULTING SERVICES and PRODUCTS - 57% of Industrial Engineer readers have consulting service purchasing authority, and here is what they purchased:

Ergonomic products, services, and consulting	54%
Lean management consulting	49%
Simulation consulting	43%
Logistics services	32%
Warehouse management consulting	25%

Industrial Engineer readers are the decision makers you want to reach.

President or C-title	9%
Director/Assistant Director/VP	12%
General Manager/Project Manager	10%
Manager	20%
IE/Senior IE	41%

87% of readers who were not familiar with an advertiser’s products or service prior to seeing their ad in Industrial Engineer developed awareness of a new product or service.

18% of readers changed their perception of a company after seeing their ad in Industrial Engineer.

It pays to advertise, and an investment in Industrial Engineer will:

increase brand awareness
improve your company image
reach professionals with the money to purchase
produce quality sales leads
reduce the sales cycle
improve your bottom line

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