Advertising in Industrial Engineer magazine gets you to an influential group of buying professionals in the manufacturing and service market segments you are looking for! A recent survey of 2,000 readers of Industrial Engineer magazine reveals readers’ buying habits and the actions they’ve taken as a result of viewing ads in the magazine.
67% of readers have taken action as a result of viewing ads in Industrial Engineer.
BENEFIT: Increase awareness and brand recognition.
40% of readers view the advertising in Industrial Engineer as a very valuable resource.BENEFIT: Your products are associated with a trusted name in industrial engineering.
Industrial Engineer readers rank their top sources of product information:
BENEFIT: Buyers are telling you how to reach them most effectively.
89% of Industrial Engineer readers have direct purchasing authority or recommend purchases.BENEFIT: No wasted circulation; reach those that have buying influence.
30% of Industrial Engineer readers made purchases of products or services in the previous year worth thousands of dollars:
BENEFIT: Reach your target market -- those with buying authority and money to spend
SOFTWARE - 73% of Industrial Engineer readers have software purchasing authority, and here is the software they purchased:
MATERIAL HANDLING - 42% of Industrial Engineer readers have material handling purchasing authority, and here is what they purchased:
EDUCATION and TRAINING - 65% of Industrial Engineer readers have education and training purchasing authority, and here is what they purchased:
CONSULTING SERVICES and PRODUCTS - 57% of Industrial Engineer readers have consulting service purchasing authority, and here is what they purchased:
Industrial Engineer readers are the decision makers you want to reach.
87% of readers who were not familiar with an advertiser’s products or service prior to seeing their ad in Industrial Engineer developed awareness of a new product or service.
18% of readers changed their perception of a company after seeing their ad in Industrial Engineer.
It pays to advertise, and an investment in Industrial Engineer will:
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